Apple Pay: an Introduction
One of the most exciting elements of the Apple iPhone 6 launch in September was the announcement by Apple of the Apple Pay feature. Apple Pay is a near field communication (NFC) based mobile payment system that comes pre-installed on the iPhone 6. NFC technology involves a short-range, low power wireless link evolved from radio-frequency identification technology that can transfer small amounts of data between two devices held a few centimetres from each other. It is the same technology that is behind the ‘tap and pay’ debit cards that have been rolled out by Irish banks in the last number of years.
While Apple Pay was launched with the iPhone 6 in the US, it has not yet been rolled out in Europe with rumours predicting an Apple Pay European launch in 2015.
It is clear that Apple Pay has the potential to be a ground breaking technology that may change the way that consumers use their phones and, indeed, how consumers pay for goods and services.Continue Reading Apple Pay – Challenges and Solutions