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Ice Bucket “Challenge”

By Alison Quinn on August 29, 2014
Posted in Intellectual Property
Photo of Alison Quinn

The ALS Association has filed two trademark applications with the US Patent and Trademark Office for "ice bucket challenge" and "ALS ice bucket challenge" for the purposes of charitable fundraising.   In recent weeks there has been a social media storm of people carrying out the challenge by pouring a bucket of …

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