Ireland IP & Technology Law Blog : Dublin Lawyers & Attorneys for Intellectual Property, Communications & Information Technology Law in Ireland, U.S. & England

The first Interactive Advertising Bureau, Ireland (IAB) and PwC adspend study has revealed that:

• online advertising in Ireland approached the €100m threshold in 2009; and
• the online advertising sector achieved 10% of Irish adspend in 2009.

The study shows the importance of the Irish online advertising industry, and its resilience during recent economic conditions.  The growth in online advertising in Ireland also reflects the fact that more Irish people are now online. A report published this month by the Commission for Communications Regulation (ComReg) shows that PC and/or laptop ownership continues to grow in Ireland and that over three quarters of Irish adults use the internet for personal use.

With 75% of the participants in the IAB/PwC study predicting growth or strong growth in 2010, the outlook for the Irish online advertising industry is very positive.

For more information on the IAB/PwC adspend study, click here, and click here to be directed to the link to the ComReg study.

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